novanalytics was founded by Michaela Fachar, a United States Air Force veteran, international affairs and national security professional, and a graduate of Georgetown University's Master of Science in Foreign Service program. Michaela's unique career path began in the private sector, working in international business. During her time at Georgetown, she utilized her intelligence analysis skills while studying international business. She discovered that shifts in consumer behavior reflect broader cultural changes, providing profound insights into individuals' expectations of business, government, and society. This realization led to the creation of novanalytics, which merges these spheres to understand the globalization of culture and values.

What truly sets novanalytics apart is our discernment in selecting clients. We have a team of due diligence analysts who conduct intensive background investigations to ensure our clients are not attempting to whitewash unethical business practices. Additionally, we perform open-source intelligence (OSINT) analysis on our clients' competitors to identify strategic advantages in the value they bring to the public. We evaluate our clients not only using Environmental, Sustainable, and Governance (ESG) metrics but also by assessing their alignment with the United Nations Sustainable Development Goals (SDG). This comprehensive approach ensures that we are developing public relations strategies for our clients that capture global goals that transcend the private sector.